1. Understanding the target group is essential
We don’t just develop for children – we develop with them. Without a deep understanding of their needs, behavior, and reactions, we cannot create meaningful products.

2. Healthcare professionals’ experience is invaluable
Those who interact with children during treatment every day hold unique knowledge. Their input is the foundation of our solutions, and we work closely with them throughout the entire process.

3. Listen before you build
We believe true innovation starts with listening. By grounding our work in the experiences and needs of users, we ensure our products work in practice – not just on paper.

4. Fast development with high quality
We work in an agile and efficient way – but never at the expense of quality. Our products are continuously tested and improved based on feedback from healthcare professionals and patients.